Google Gives Dodgy Exact Match Domains a Slap
As is oh-so-typical (courtesy of timezones) Google issued a potentially important update while I was out last night in a bar! Because I am completely sad and pathetic, this of course meant that my...
View ArticleGoogle Updates Webmaster Quality Guidelines
Google took to its blog this evening to announce updates to the holy bible its Webmaster Quality Guidelines. The G team were keen to emphasise that the core point remains as it always has – to focus on...
View Article30 Link Bait Resources You Need in Your Life
I’m not going to write another ‘link bait ideas’ post cos there are already a host of them out there and I’ve written about link bait ideas and outreach over on SEOMoz already. But what I am going to...
View ArticleEasy Outreach SEO Wins
SEO is hard work; outreach SEO can be even harder. Google has changed the rules of SEO so many times in the last couple of years that you have to be able to adapt quickly to new SEO processes. Outreach...
View ArticleAt Last – Google Launches Disavow Links Tool
And on the 7th day, the almighty Google bestowed upon an impatient SEO community a disavow links tool. Hallelujah! Yep, that’s right! A long last Matt Cutts announced the launch of a disavow links tool...
View ArticleSEOs – Stop Making Excuses
In SEO, when things go wrong, we have the job of diagnosing why. And even if whatever went wrong was genuinely out of your control, your response to it is NOT. We’re all guilty of making excuses when...
View ArticleSMX London – Discount Code and General Excitement!
SMX London is just around the corner! It will take place on May 15th and 16th at the same London venue as last year – Stamford Bridge Football Club. This was my favourite conference of last year. As an...
View ArticleWhy I LOVE Working with People New to SEO
When I first started working agency side in SEO, I was over the moon with how much I was learning. I was working at Tecmark in a team led by one of the best SEO brains I’ve ever had the...
View Article5 Books that will Make Your Content Better
SEO is evolving. We all know this. It’s becoming more and more reliant upon traditional marketing values. And at the centre of all this: content. Big, fat, awesome, amazing, brilliant, useful,...
View ArticleSEO Tools to Solve Migraine Inducing SEO Problems – SMX London
I had a great time at SMX London last week. We met some great people, enjoyed some awesome talks and I took part in a panel on SEO tools. Here’s the deck and a summary. As a non-coder and someone...
View Article11 Ways to Learn SEO Without Spending a Fortune
“How do I learn enough SEO to maybe just do a bit of work on my own website and demonstrate enough knowledge to increase my chances of bagging a junior role?” During our recent round of recruitment at...
View Article21 Questions to Ask SEO Prospects (Before you Even Think About Selling them...
Stop asking… “What are your keywords?” Whenever I hear SEOs or sales people ask prospective clients that question, it makes me shudder a little. It’s not the client’s job to know what their keywords...
View ArticleLow Cost Link Building with Data – My Brighton SEO 2013 Slides
Last week, I had the good fortune to speak at Brighton SEO and to attend sessions held by other speakers. My session was on using data to drive compelling, link worthy content. The slides are now...
View ArticleQuick Catch Up with Ahmed Khalifa – In House SEO at Schuh
I’ve always worked agency side in SEO and imagine that working client side would be a completely different experience. So I’m always keen to talk to people about their experiences in house. I met Ahmed...
View ArticleThe 5 Stages of Grieving for your Keyword Data Following the Arrival of 100%...
It’s official. Google is now moving towards encrypting all searches, meaning you’ll shortly see all Google organic keywords as (not provided) in your Google Analytics account. Cheers for that, Big G....
View ArticleGoogle Trends: ‘Link Building’ in Decline.
I spend Sunday nights on watching X Factor and messing around on Google Trends. Try not to be too envious of my rock n roll lifestyle, folks. Anyway, tonight I took at look at global trends for four...
View ArticleGuest Blogging – Up Your Game
It’s no wonder that Google added mass, low quality guest blogging to its Webmaster Tools link schemes. ‘Guest blogging’ has been abused, by some, and turned into a technique that represents low...
View ArticleIf I Didn’t Work in SEO….
I love my job (most days). SEO (or ‘inbound marketing’ or ‘organic performance marketing’ or whatever else people call it these days) is a ridiculously fast moving area to work in. That’s part of the...
View ArticleMatt Cutts, Twitter, Facebook and their Effect on Rankings
Matt Cutts is on fire this week, sending SEOs into a frenzy over guest posts and now reiterating in a Webmaster Video that Google doesn’t use Facebook or Twitter signals to rank pages. So just close...
View ArticleMission Impossible? Designing an Appealing Site That’s Search Friendly
Your mission… should you choose to accept it, of course, is to design a new website that’s not only beautiful to look at but highly functioning and search engine-friendly. These seeming opposed...
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